Diddy in the mix again....

On the heels of the recent MTV Video Music awards, I was reading up on the situation that occurred with the white hot feud between Fat Joe and the Terror Squad and 50cent and G-Unit...Wow. If you did not see the VMAs, you should try to catch one of the 1000 replays they will have on MTV. Anyway, I have no intentions on reseting that situation. What I do want to comment on is that Sean Combs, aka, Puffy, Puff Daddy and now......drum roll..... DIDDY has recently joined mogul empires for a joint venture with Emilio Estefan to capitalize on the growing popularity of the Latin hip-hop market. More specifically, the emergence of the Reggaeton genre. For those of you not in the know, Reggaeton is a fusion of salsa, reggae and rap. It floods the radio airways in US urban markets such as Los Angeles, New York and Miami and is a fixture in the airways in Puerto Rico. Believe me, when I have a conversation with my 60-something great aunt who has been staying with my mom for the past few weeks and she mentions that she does not like Reggaeton becaus the kids are always blasting it too loud in Puerto Rico, but does like Daddy Yankee because she feels that he is good for Puerto Rico, I would say that is a force (economic and social) in society that someone was going to capitalize on sooner or later. Leave it up to Diddy to make himself more money and put Reggaeton on a bigger stage....