Showing posts with label consumer. Show all posts
Showing posts with label consumer. Show all posts

12.04.2006

Land's End

I have an affinity for fashion. Be it the fashion on my person or other persons. It’s certainly not a status thing with me. I could care less if I have an Armani suit on or an outfit from Target; if it looks good, it just looks good. I don't necessarily have an allegiance to certain brands either, but I do have certain expectations if I buy a KCole shirt that it will hold up in terms of quality longer than 2-3 washes or dry cleanings. I like certain places for shoes unless I need sneaks or some other form of workout shoe, but I digress.

A guy at work was telling me about Land's End today. As I said earlier, I have no allegiance to a brand or store. I am pretty confident that I can find at least one item in pretty much any clothing or shoe store and make it work with whatever particular style/look I had in mind. I don't own anything from Land's End. No reason; I just don't. Most clothes and shoes have a really weak guarantee / return policy. Check out the guarantee policy from the Land's End site that this guy told me about:
The world is full of guarantees, no two alike. As a rule, the more words they contain, the more their protection is limited. The Lands' End guarantee has always been an unconditional one. It reads: "If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price."
We mean every word of it. Whatever. Whenever. Always. But to make sure this is perfectly clear, we've decided to simplify it further.
GUARANTEED. PERIOD.®


That is just crazy! I may have to add some Land's End to my fashion options. That guarantee is just too good to pass up.